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Letters to the Editor, April 17 - 19

SVUSD Teacher

No use for a name change

EDITOR: Within the next days, members of the Sonoma Valley Museum of Art will be receiving a letter announcing a special meeting to consider changing the museum’s name. This was on the agenda for its annual meeting but was withdrawn due to objections from members who had been kept uninformed about this plan until it was included in the annual meeting notice.

It is important for museum members to read this letter and, if unable to attend the special meeting on April 30, to vote on the name change with the proxy form enclosed therein. It is important for the museum and its future. It is also important for our community.

Since its founding 20 years ago, the Sonoma Valley Museum of Art has followed its mission to become a respected regional center and meeting place for the arts. It has drawn wide attention for its programs, attracted broad audiences and supporters from the Bay Area and beyond and has achieved name recognition and an enviable reputation among northern California museums.

Its name has been an important and unique factor, reflecting another aspect of Sonoma Valley’s quality of life and differentiating it from other museums with Sonoma in their names.

Changing the name will cause confusion, many questions, and require much time and effort to rebuild trust among museum members, partners and supporters. And it is unnecessary!

New ideas and marketing concepts can all be implemented without a change of name.

As one of the founding members of SVMA, I feel strongly that 20 years of hard work, achievement and success should not be discarded for a change of name.

Gerry Simmel

Sonoma