Almost 40 workers raced back and forth across the unfinished lobby and workout room floors on Tuesday afternoon. It was almost impossible to believe that Jenny Kovacs was determined to open Sonoma Fit within a few short days.
“Oh, we’ll get there,” she said as she led her guests through the 15,000-square-foot training space of what she says will become the largest fitness facility in Sonoma Valley.
Sonoma Fit occupies the former Fitness Factory, and before that the town bowling alley, at 19301 Sonoma Highway, just south of Lucky Market.
Kovacs pointed out that all of the work on the new club has been done entirely by locals. The line of white trucks in the parking lot advertises a who’s-who of Sonoma’s high-end service industry.
Delivery trucks have unloaded more than 50 pieces of cardio equipment this week, all of which is owned, not leased she stresses, by Jenny and her husband Adam Kovacs, with no outside investors.
Jenny began her career in fitness at Parkpoint in 2010 as a group fitness instructor. She taught a popular spin class, which is how she met her husband Adam. Their first club, Cycle Fit, opened in the fall of 2014, but quickly outgrew its space across from Safeway on Fifth Street East. They signed a lease on this space in October and have been hard at work on it ever since.
Past the entrance lobby – where Sonoma Fit brandwear, smoothies, coffee and snacks will be sold – is the main cardio machine room. Among the dozens of Matrix and Hoist machines are “so retro they are cool again” climbing mills that have replaced Stairmasters as the latest thing in gym equipment. A new Sonoma Fit app will track your workout wirelessly.
For avid spin fans who followed Kovacs from Cycle Fit, a new spin room boasts a Sonos sound system. If you arrive at the club and there isn’t a spin class to take, several new bikes offer a virtual reality class.
Upstairs is the largest of the three exercise studios where more than 50 classes a week will take place, including yoga, Zumba, Urban Kick and TRX, 10.
While not yet complete on Tuesday, the new space includes locker rooms with showers, as well as childcare facilities. Sports massages will be offered later this year.
The centerpiece of the club, though, is its 8,000-square-foot “functional fitness” training center. The modern warehouse space features a 40-yard turf field, a sled, heavy rope, motorless tread mills, an Olympic lifting rig and power lifting equipment.
Planned kids programing is important to both Kovacs, who have five children between them. “In Sonoma, there’s not a lot for kids, especially between the ages of about 8 and 13. We will have family movie night where parents can drop off the kids and we’ll take them through some sort of obstacle course, plus nutrition seminars for kids.”
The gym will also offer special classes and small group training designed for seniors.
Joining the “family”involves a $150 enrollment fee and the monthly fee is $49 to $89 per person.
“We’re investing a lot of money,” said Kovacs. “We want to do this right.”
Contact Lorna at email@example.com
Sonoma’s other current fitness choices:
Parkpoint Health Club, 9111 Sonoma Highway
Anytime Fitness, 500 W. Napa
EA Crossfit, 19698 Eighth Street East
Crossfit VOM, 19800 Eighth Street East
Sonoma Valley Fitness, 18615 Sonoma Highway
Curves, 250 West Napa
And a dozen yoga, dance and Pilates studios