Wine business film series launched by Sonoma State

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Watch the films here

The educational series is available to students, faculty, and the general public online at sbe.sonoma.edu/business-of-wine.

A new Business of Wine video series has been unveiled by the Wine Business Institute (WBI) at Sonoma State. The 13-film series features wine business icons and brands in California, Oregon and Washington.

The films center on interviews with industry founders and trailblazers who navigated the wine business, and their advice in building successful businesses in an evolving industry, and strategies behind creating and maintaining top wine brands.

The series aims to enhance wine business education programs at the Wine Business Institute by giving students virtual access to innovators and pioneers in the global business of wine. The educational series is available to students, faculty, and the general public online at sbe.sonoma.edu/business-of-wine.

The winemakers interviewed include Mike Grgich, whose chardonnay won top prize at the 1976 Judgment of Paris, Allen Shoup, the father of Washington’s wine industry, and Mike Benziger, who introduced biodynamic farming into mainstream viticulture, and many other leaders who have shaped the wine industry.

“The Business of Wine Video Series serves as a vehicle for connecting students in the classroom with wine industry icons and visionaries across the nation and the world,” said Dr. Karen Thompson, SSU’s interim dean of SSU’s Wine Business Institute. “This series is an investment in the future leaders of the wine industry, by preserving and sharing the demonstrated know-how and mastery of path-breaking leaders.”

“I see the need and educational benefits of capturing and sharing the wisdom of a generation of leaders who were instrumental in creating the American wine industry,” Jeff Menashe, founding sponsor of the Business of Wine Video Series

Wine industry leaders featured in the films include Andy and David Beckstoffer of Beckstoffer Vineyards (Rutherford, CA), Mike Benziger of Benziger Family Winery (Glenn Ellen, CA), Mark Couchman of Silverado Investment Management Company (Napa, CA), Sarah and Joel Gott of Joel Gott Wines (St. Helena, CA), Mike Grgich of Grgich Hills Estate (Rutherford, CA), Bill and Will Phelps of Joseph Phelps Vineyards (St. Helena, CA), Ted Baseler of Ste. Michelle Wine Estates (WA), Gary and Chris Figgins of Figgins Family Wine Estates (WA), Alex and Jeanette Golitzin of Quilceda Creek (WA), William Hatcher of A to Z Wineworks (OR), Allen Shoup of Long Shadows Vintners (WA), Charles Smith of Charles Smith Wines (WA), and Joseph Wagner of Copper Cane Wines & Provisions (CA). Additional films will be forthcoming including interviews with Mel Dick of Southern Glazer’s Wine & Spirits (Miami, Florida), Marchese Piero Antinori of Marchesi Antinori S.P.A (Italy), Tony Correia of The Correia Co. and Wine Country Consultants (Sonoma, CA), Greg Scott of PricewaterhouseCoopers LLP (San Francisco, CA), Frank Farella of Farella Braun & Martel and Farella Vineyard (Napa, CA), and Randy Short of Sheppard, Mullin, Richter, & Hampton LLP (San Francisco, CA).

Watch the films here

The educational series is available to students, faculty, and the general public online at sbe.sonoma.edu/business-of-wine.

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