Strictly Business: Sonoma Valley business news, Oct. 12

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New store on Plaza: A new modern décor shop called the Passdoor, has moved from the Barlow marketplace in Sebastopol to the east side of Sonoma Plaza in the former site of Terra Firma gallery. The store offers fine art, home interiors and jewelry, according to owners Jennifer Edwards. The Passdoor is open daily from 10 a.m. to 6 p.m. Edwards plans a grand opening event on Thursday, Nov. 1 from 5:30 to 7:30 p.m., in conjunction with Sonoma’s November Art Walk downtown.

Local farms: The Weekend Along the Farm Trails runs Oct. 13 and 14. Sonoma County farmers open their gates and barn doors to the public. Visitors can take a farm tour, shop farmstands, enjoy live music and pet farm animals. Register for free and learn more at

Pet kits: This week is the anniversary of the October wildfires and Pets Lifeline is selling ready-made kits for cat and dog owners. The proceeds benefit Pets Lifeline. Stop by 19686 Eighth St. E. or call 996-4577.

Expansion: Frenchie Picnic & Provisions is now offering high-end minibar snack sets for local hotels. Its first ones appeared in rooms at the El Dorado Hotel. Frenchie has also expanded to now offer prepared dinners four nights a week. Pickup by 6 p.m.

Vintners: Sonoma County Vintners has appointed interim director Michael Haney as its new executive director. Haney has been serving as interim executive director since February and previously was its director of membership. A member of the Martinelli family, Haney also produces his own wine under Black Dog Cellars. SCV represents more than 200 wineries and businesses.

Thanking supporters: Did you know that the Tri-Tip Trolley and Tips Roadside business grew in part thanks to a successful Kickstarter campaign? You can see the names of their Kickstarter supporters printed on the side of the trolleys.

Free massages: Magical Massage in Glen Ellen invited the community to nominate a person who has had a rough year and deserves to be pampered. Twenty winners were announced earlier this week.

Bike leader needed: Alisha O’Loughlin, executive director of the Sonoma County Bicycle Coalition, has resigned. Email inquires about the job to

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