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Sonoma man creates body-safe tonic

When Adam Wicht read that Marin County has the highest rate of cancer among women aged 18-55 years old and held the title for highest average number of individual cosmetic products used in a single day, he grew concerned for his wife Jenne, who had grown up there.

“I was disturbed that the world of beauty and cosmetics was so unregulated, freely using ingredients that were on the list of cancer-causing carcinogens,” said Wicht, 38.

Wicht became determined to create a product that not only wasn’t detrimental to one’s health, but instead was effective, organic and had multiple applications: as a moisturizer, a makeup remover, sunburn and rash relief, an under-eye serum, a hair defrizzer, a bathtub companion and more.

In just a few days, he had established the name Boditonic and began testing out recipes of organic essential oils. He wanted them to combine the positive attributes of cold-pressed sesame oil to create a multi-use product rich in vitamin E, B-complex vitamins and high in omega-6 that has anti-aging, anti-inflammatory, anti-bacterial properties as well as natural UV protection.

His next step was a company in Petaluma that offered olfactory evaluations to test scent combinations.

“The best I can describe the experience is it’s akin to a wine tasting here in Sonoma... tons and tons of varietals that all have their own characteristics and benefits,” he said.

After a full day of smelling close to 100 different essential oils, he and Jenne returned home with a cross section of options to play with.

“In what felt like the blink of an eye, we developed the first two ‘flavors’ of Boditonic: Original and Baby,” said Wicht.

Today, Boditonic is available online at boditonic.com, $40 per 3.8 ounces, as well as in Sonoma at the Loop on the Plaza and at Purely Sonoma on Broadway. Each bottle lasts a month or longer, says Wicht. He recommends daily use of a full-body application after a shower. “Depending on the time of day or my mood, I’ll do Original in the morning to invigorate and Baby in the evenings to relax into a great night’s rest.”

He’s currently working on other flavors as well as expanding the product line.

“I’ve been playing with a sea-salt body scrub that is amazing, but we don’t yet have a date when it will hit the market,” said Wicht.

Contact Lorna at lorna.sheridan@sonomanews.com.

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