Strictly Business: Changes at Bikram, wine sales drop, Napa losesits rink and more, Jan. 17

The explosive popularity of White Claw is bad news for the wine business.|

New name, new owner: The Bikram hot yoga studio at 721 W. Napa St. has a new co-owner, Inna Vassina, and the studio is rebranding as 'Sonoma Like It Hot' and dropping the Bikram name. Vassina and co-owner Daniel Fisherbaugh are introducing new classes and experiences, including new styles of wellness classes -- inferno hot pilates, a sound healing class, and more. bikramsonoma.com. 721. W. Napa St.

No more skating: Napa on Ice will not return in 2021, according to the Napa Register. After nine years, co-owner Peter Mott announced that the rink will not return to the Napa Valley Expo.

Anniversary: The Red Grape, owned by the Morphy family, is celebrating 18 years in business in Sonoma. 529 First St. W.

New businesses: If you opened a new business or moved a business into Sonoma Valley in 2019 you are eligible for a free booth at the Sonoma Valley Chamber of Commerce Annual New Business Expo in April called Localfest. For more details, email carmen@sonomachamber.org.

Market 2020: The City of Sonoma and the Sonoma Valley Chamber of Commerce are currently inviting vendors to apply to Sonoma's Tuesday Night Market, which starts up in May. Chris Welch will continue to serve as market manager. Applications are due Feb. 10 at www.sonomacity.org/sonomas-market/.

Wine sales: Wine consumption has dropped for the first time in 25 years, according to the industry group IWSR. Americans are drinking more spirits and ready-to-drink cocktails, like hard seltzers. Sales of the ready-to-drink category surged 50 percent last year, thanks in large part to spiked seltzers such as White Claw, Truly and Bon & Viv, with sales expected to triple within the next three years.

Young professionals: The Sonoma Young Professionals group is having a winter networking mixer from 6:30 to 8:30 p.m. on Thursday, Feb. 13, at Sigh, 120 W. Napa St. Get to know other local young professionals and business owners in the Sonoma Area. Complimentary glass of champagne, appetizers, music, a photo booth, raffle, and more. Register at sonomachamber.org.

Survey: Transcendence Theatre Company is asking its audiences for any suggestions 'to enhance the pre-show dining experience.' Take the survey at transcendencetheatre.org/preshow-dining-feedback/.

Email business news to lorna.sheridan@sonomanews.com.

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