Purely Sonoma opens for business

Jen Petrovic and Jenna Maze opened the door to their new downtown beauty destination this week in the green clapboard, former dog bakery space at 526 Broadway. With the goal of developing a local haven for health-conscious consumers, the friends and business partners have designed the space with a clean beauty and general wellness retail area in the front and a salon and treatment room in the back. The salon and marketplace is open 10 a.m. to 5 p.m. Monday through Thursday, and 10 a.m. to 6 p.m. on Friday and Saturday. purelysonoma.com.