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Sonoma’s KSVY invites non-profits to take to the airwaves

Tucked into a storefront on West Napa Street, new media moguls Stan Pappas, John Myers and Bob Taylor have had a busy fall reinventing and rejuvenating Sonoma’s only local radio and television stations, KSVY and SVTV.

With an estimated 40,000 potential listeners in the station’s coverage area, the broadcast enterprise is determined to offer fresh content from 8 a.m. to 11 p.m. To fill those 1,000 open radio slots in a given year, the team is inviting every nonprofit in town to take a turn on the air. Current programming spans the spectrum from politics to organic farming, from food and wine to Latino programming and local news. “And we’re tweaking old shows and adding new ones all the time,” said Myers. The team has even added a new free KSVY phone app that enables listeners to tune in for free to the station anywhere there is wi-fi.

“We want to be seen as a cultural asset for Sonoma,” said Myers. “We would like to be the voice of every nonprofit and event in Sonoma and we hope they will take advantage of our offer to come on the air.”

Bob Taylor can be reached morningshow@ksvy.org. More information is available at ksvy.org/ksvy-guest/.

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