Sourdough & Co., the sandwich shop chain, is opening a new location in Sonoma, which should be serving customers in the coming months.
The shop is opening because of Romy Uppal, a Sourdough & Co. franchisee who owns 14 locations across the North Bay Area.
Founded in El Dorado Hills in 2010, the California sandwich chain gets it name from its signature sourdough bread, which the company boasts is full of benefits, such as nutritional value, digestibility and tastiness.
There are currently 41 storefront locations open, with another 17 on the way, many of which are opening in nearby areas, such as Napa, Elk Grove, San Rafael and Ukiah. They have open locations in Petaluma, Novato and Rohnert Park.
“We wanna expand and these are the open markets,” Uppal said.
He’s owned Indian restaurants for years, but became a franchisee of the sandwich chain in 2017. He lives in Fairfield and plans on continuing the expansion of the franchise in the North Bay.
According to Uppal, the construction phase of the store is 95% finished. Once a gas meter is installed, he will be able to move forward with the inspection process, which could take anywhere from a couple weeks to over a month. The Sourdough & Co. sign has already been hung in front of the store, using the Marketplace’s signature sign style.
Uppal aims to open the store by the first week in January or before.
“Sourdough itself is a good brand no matter where you open,” Uppal said.
The chain offers sandwiches, soups and salad items. The menu features specialty items like french dip and smoked brisket sandwiches, as well as classics like Italian and tuna salad.
The store’s location is right next to Whole Foods in Sonoma Marketplace Shopping Center on 201 W. Napa St.
Contact the reporter Rebecca Wolff at firstname.lastname@example.org.