Larson family upbeat after fire that destroyed winery tasting room
The Larsons held their first family meeting on Wednesday night following a March 2 fire that destroyed their winery’s tasting room, and the prevailing mood was decidedly upbeat.
“I am so proud of my family and all those around me who are keeping such a positive attitude,” said Becky Larson, who had been overseeing the tasting room and continues to manage the wine club at Larson Family Winery in Sonoma. “Our daughter, Erica, general manager of the winery, came up with a motto we can all use during this time: ‘Resilience, Rebuild and Return.’”
She says that the fire has impacted everyone associated with the winery, but he’s been inspired by their resilience.
“There have been tears, laughter and already a lot of hard work by many people,” she said. “However, throughout this difficult time, our fantastic family and staff have rallied and shown strength and grace. We know it will get easier with time and are very optimistic about the future.”
She said that the family hopes to have a fully open, temporary wine-tasting room open by June 1.
“We may have a soft opening sooner, depending on how the demolition and cleanup goes,” she said. “Currently, we have barrel-room pickups for our wine club members and folks who order wine on the phone or online but want to pick up instead of ship.”
Becky’s husband, Tom Larson, the property’s winemaker, CEO and head of vineyard operations, says that creating a more permanent tasting room will take some time.
“We know it is a process, and right now there are a lot of moving parts,” he said. “We hope that we can be as expeditious as possible and have the support of the agencies we need to work with. We are not sure how the tasting room will look, but all the support of our community gives us great hope and inspiration.”
Becky has been moved by the extent of support the family has received after the blaze, which the fire inspector believes was caused by and electrical issue, although the investigation is ongoing.
“As a winery, we’re lucky to be a part of multiple membership groups that have reached out and offered support,” she said. “In addition to the support of our winery peers, many tourism and winemaking organizations, city organizations, district representatives, past employees, and friends and family near and far have reached out. We are so lucky to live in a community like Sonoma. We definitely feel the love.”
Patricia Cullinan, president of the Sonoma Valley Historical Society, has offered the family free access to the organization’s archives as it rebuilds the tasting room.
“The Larsons have been supporters of the Sonoma Valley Historical Society,” Cullinan said. “Their winery is in an area of Sonoma [Schellville] that is different from the town, as it is out in an area that borders the marshlands of Sonoma Valley. The winery and tasting room reflect the agricultural history and feel of Sonoma, which I respect.”
The land on which the tasting room was housed has a long, colorful history. A steamboat captain named Stoffen built a Civil War-era farmhouse, now a vacation rental known as A Captain’s House, on the property. Tom’s great-grandfather, Michael Millerick, bought the farmhouse and 120 acres of land in 1899, mainly to raise dairy cattle.
“The property has had a lot of lives — a dairy, racehorse and livestock supply business and cattle ranch,” Tom said.
Tom’s uncle, Jack Millerick, founded the Sonoma Rodeo on the property in 1929 and it ran until 1951, making it the longest-running rodeo in Northern California at the time. Unique rodeo memorabilia filled the tasting room, along with handmade bars, homemade display cases, wine awards, photos of the family’s dogs, private labeled foods, a deli case and winery merchandise.
Some of the main historical items lost in the fire are the original rodeo gate and two framed, Levi’s satin rodeo shirts worn by Millerick. Also lost were photos, rodeo brochures, letters — some nearly 100 years old, written by cowboys who wanted to work at the ranch — and a 20-foot mural the Larson family commissioned from artist Ron Knutson depicting the history of the property from 1865 to the present.
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