Sonoma’s Wine Women Radio expands its podcast nationally
Wine Women Radio debuted last month on the Radio Misfits Podcast Network. The weekly show, featuring members of the Sonoma-based Wine Women organization, has been welcoming wine industry guests to its local, live radio broadcast on KSVY 91.3FM in Sonoma, for more than seven months. The show has recently expanded to a nationally distributed podcast network, with Apple Podcasts (formerly iTunes), Google Play, Spotify, Stitcher and TuneIn delivering Wine Women's message and vast wine industry knowledge to a wider audience.
Recorded weekly at the Panel Wine Lounge on West Napa Street, Wine Women Radio focuses on opportunities and challenges facing both men and women in the wine business and guests share the personal experience.
'I love hearing about unusual career paths into the business,' said Wine Women co-founder Marcia Macomber. Adding that experiences of companies having to pivot in their business model and how they have made it work are particularly interesting to their listeners.
'We find that women really do what has to be done in the challenging circumstances,' she added.
Macomber said that in the almost three years since she co-founded Wine Women, she has been impressed time and time again by how collaborative women are in the business and by the support they show each other.
The North Bay nonprofit trade organization's mission is to champion the advancement of women's careers in the wine industry 'by providing the tools, guidance and creativity for members to attain industry prominence.' The podcast fits perfectly into that mission, Macomber said.
'We're thrilled to see our show expand to a national audience,' stated Wine Women president Christine Mueller. 'The show has been fine-tuning its conversational format and on-air wine tasting for the past several months locally, making it an ideal time to expand as we celebrate the organization's third anniversary.'
The show's three primary hosts are Macomber, who provides marketing support to small wineries; Lisa Adams Walter, publicist in wine, food and the arts; and Misty Roudebush Cain, director of DTC and marketing, St. Supery Estate Vineyards.
Weekly shows can be played from the Radio Misfits Podcast Network or subscribed to on numerous podcast networks.
Featured on the first few episodes were winemakers Peter Mathis and Julie Hagler Lumgair. Mathis is the former winemaker and general manager at Ravenswood, and vintner/winemaker at Mathis Wine, crafting Grenache wines from his Sonoma Valley estate vineyard. Lumgair is the consulting winemaker to J. Moss Wines, owned by proprietor/winemaker James. W. Moss and his wife Janet Moss, in Napa Valley.
Past show guests have included Delia Viader of Viader Wines; Lesley Keffer Russell of St. Helena Winery; Csaba Szakal of En Garde Winery; Agoston Haraszathy, the Count of Buena Vista; Debra Beresini of Black Dog Ranch/Beresini Vineyards; Cindy Cosco of Passaggio Wines; and Alison Crowe of Plata Wine Partners.
'It has been a great way to learn where people want to take their business,' said Macomber. 'It has been a real eye-opener.'