Sonoma’s Level Sleep acquired by DreamCloud

J.J. Abodeely has sold Level Sleep to a large e-mattress company|

'Launching and running a business is hard and we've literally shed blood, sweat and tears to survive and thrive.' So said Level Sleep founder and CEO J.J. Abodeely when reached after the announcement last week of the sale of the company he founded to a fast-growing competitor. 'The majority of our early adopters are Sonomans and I consider Level Sleep a community success story.'

DreamCloud Holdings announced its acquisition of the Sonoma-based Level Sleep mattress company on July 20. Abodeely will stay on as both an owner and as head of the Level Sleep business unit. Abodeely added that Level's Sonoma-based team will assist with the integration of Level as part of the Bay Area DreamCloud Holdings family.

Abodeely said he's 'excited' by the 'synergies and growth opportunity' in joining DreamCloud.

'Level (has found) a partner that can super-charge growth with unmatched e-commerce capabilities and consolidated operations,' said Abodeely.

DreamCloud sells two major brands, the DreamCloud spring and foam luxury mattress and Nectar all-foam mattress, both available online only.

Since it began sales in 2016, Level's products have found advocates in chiropractors and health-and-wellness professionals, according to Abodeely.

DreamCloud's co-founders Ran Reske and Eric Hutchinson said in a press release announcing the transaction that they were particularly impressed with Level's strong 'sleep research' and 'robust intellectual property.'

The Level Sleep mattress technology features three 'zones of firmness,' while the pillow 'positions the neck and head for maximum airflow and comfort,' according to the company.

Abodeely spoke of how much the community support in Sonoma had meant to him as he grew his business.

'You can't pull all-nighters, run down your savings, and work without pay unless you have the support and encouragement of your friends and family and we've had that in spades,' he said. When asked whether he has another business idea in mind, Abodeely said that he is hopeful that there will be others.

'I am also committed to supporting other entrepreneurs in Sonoma,' he added.

The Level Sleep Experience Center on First Street West in Sonoma will remain open by appointment.

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