Ralph Lauren launches ‘Sonoma Valley’ home furnishings line

Ralph Lauren has launched a new upscale home furnishings and accessory line under the name, “Sonoma Valley.” Described as the company’s “new spring collection,” the line premiered in Ralph Lauren home stores and online in February.

The line includes 40 items ranging from chairs to tables, plates to wallpaper, and are all custom made (meaning the customer chooses from among 100 fabrics material and a dozen finishes). It is all so custom-made that no prices are available except for the bedding (the Sonoma Valley duvet is $500).

In describing the new line, the RL website states that “the rustic romanticism of California’s landscape inspires a warm, casual elegance defined by an earthen palette, natural textures and refined craftsmanship.”

The Sonoma Valley line can be viewed on the Ralph Lauren website but the nearest store that carries the line is located at 444 North Rodeo Drive in Beverly Hills.

Other companies to launch a “Sonoma” line over the years include a low-end clothing retailer, a truck manufacturer and a running shoe company. This is believed to be the first national company launching a “Sonoma Valley” line, however.

Kohl’s department store re-launched its in-house brand, the billion-dollar Sonoma line of apparel and home goods, in 2016 in a bid to kickstart the company’s profits, but the brand has only yielded modest sales increases so far, according to Fortune magazine.

Chevrolet released a compact pickup truck in the 1980s called the S-10, then the S-15, before being renamed the GMC Sonoma.

ASICS currently sells both men’s and women’s trail running shoes under the Sonoma brand name.

According to the Ralph Lauren website, the company’s Sonoma Valley line will be featured in stores until the fall when it will be replaced by a new collection.