Prius Challenge at Sonoma Raceway

Event set for March 3|

The Toyota Research Institute (TRI) is bringing the Prius Challenge to Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.

The Prius Challenge is a unique competition that originated at Toyota’s headquarters in Japan, where participants battle it out to see who can achieve the best fuel economy and efficiency rating on a Prius within a target time range.

While Toyota employees and dealers have been able to participate in the challenge, this is the first time that members of the public will have the chance to compete. TRI is furthering the concept of Onramp to incorporate a technical challenge for participants that includes data crunching and simulation.

Toyota Onramp is an invitation-only event. For more information, including details on how to request an invitation or participate in the Prius Challenge, visit the website, priuschallenge.toyotaonramp.com/.

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