Brian Jordan set out early New Year’s Day to do something he’d been sneaking around to do since the 1970s — buy some pot.
The retired Novato postal worker drove to a Cotati’s Mercy Wellness dispensary and just after 9 a.m. became the first in Sonoma County to purchase marijuana for recreational use without breaking California law.
“They’re finally doing it after all these years,” said Jordan, 63, before plunking down $96 for 10 grams of Candy Jack at Mercy Wellness on Redwood Drive. “This is so convenient.”
Jordan was among the throngs of adults who visited three county dispensaries Monday in Sonoma County to exercise their right to buy pot just to get high under voter-approved Proposition 64.
The end of prohibition brought the region’s storied cannabis industry out of the shadows and into a marketplace expected to reach $7 billion statewide. Consumers eager to buy their first legal weed headed out early, hoping to beat the crowds. When the door opened at Mercy Wellness at 9 a.m., about 15 rushed in, shopping elbow to elbow while inspecting strains with names like Granddaddy Purple and My Little Pony in glass display cases, along with edibles, tinctures, lotions and concentrates.
Dispensary employees looked on from cash registers with digital “now serving” signs mounted on the walls.
Mercy Wellness’ production manager, Kyle Monday, beamed as many first-time customers — from accountants to schoolteachers — indulged in buying pot without fear of breaking the law.
“It’s like a new beginning,” Monday said. “A new birth. This is our Fourth of July.”
Across the county in Sebastopol, a similar line formed outside SPARC/Peace in Medicine, which opened at 10:30 a.m.
Customers sipped free coffee and munched pistachio biscotti provided by the dispensary while waiting to take advantage of Proposition 64, approved statewide by voters in 2016 allowing recreational sales of pot.
Marc Harris, 62 of Santa Rosa, stood in a line that snaked into the parking lot with his wife, Stormy Knight. He recalled his first-ever bud purchase: in a Los Angeles park more than four decades ago. Back then, he kept a wary eye out for police.
“I’ve been waiting for this for a long time,” said Harris, an internet marketer. “It’s just mind boggling.”
Advocates had been anticipating the day for years, long before marijuana was legalized for medical use in the state in 1996. Twenty years later, voters took the next step, largely decriminalizing cannabis and allowing for the commercial sale of products to adults 21 or older.
Erich Pearson, chief executive officer of SPARC, said Monday was a day for celebration. But he said much work still needs to be done, including developing consistent regulations across the state’s 58 counties as well as reducing sales taxes and other fees. Those add up to 40 percent to the cost to consumers, he said.
“We have to work that out and find the sweet spot,” Pearson said.
Also still to be decided are rules for adult-use sales in Santa Rosa and the unincorporated county. Santa Rosa will permit adult-use sales beginning Jan. 19. County supervisors will consider proposals later this year.
California pot: Smoke it (or eat it) if you can get it
OAKLAND — It wasn’t exactly reefer madness Monday as California launched the first legal sales of recreational marijuana, but those who could find the drug celebrated the historic day, lining up early for ribbon cuttings, freebies and offerings ranging from cookies to gummy bears to weed with names like heaven mountain.
Jeff Deakin, 66, his wife Mary and their dog waited in the cold all night to be first in a line of 100 people when Harborside dispensary, a longtime medical pot shop in Oakland, opened at 6 a.m. and offered early customers joints for a penny and free T-shirts that read “Flower to the People — Cannabis for All.”
“It’s been so long since others and myself could walk into a place where you could feel safe and secure and be able to get something that was good without having to go to the back alley,” Deakin said. “This is kind of a big deal for everybody.”
Harborside founder Steve DeAngelo used a giant pair of scissors to cut a green ribbon, declaring, “With these scissors I dub thee free,” before ringing up the first customer at a cash register.
Sales were brisk in the shops lucky to score one of the roughly 100 state licenses issued so far, but customers in some of the state’s largest cities were out of luck. Los Angeles and San Francisco hadn’t authorized shops in time to get state licenses and other cities, such as Riverside and Fresno, blocked sales altogether.
Licensed shops are concentrated in the San Francisco Bay Area, San Diego, around Palm Springs, San Jose and Santa Cruz, where the KindPeoples shop tacked up a banner Monday declaring, “Prohibition is Over!”
The state banned what it called “loco-weed” in 1913, though it has eased criminal penalties for use of the drug since the 1970s and was the first state to legalize marijuana for medicinal purposes in 1996.
California voters in 2016 made it legal for adults 21 and older to grow, possess and use limited quantities of marijuana, but it wasn’t legal to sell it for recreational purposes until Monday.
The nation’s most populous state now joins a growing list of states, and the nation’s capital, where so-called recreational marijuana is permitted even though the federal government continues to classify pot as a controlled substance, like heroin and LSD.
The signs that California was tripping toward legal pot sales were evident well before the stroke of midnight. California highways flashed signs before New Year’s Eve that said “Drive high, Get a DUI,” reflecting law enforcement concerns about stoned drivers. Weedmaps, the phone app that allows customers to rate shops, delivery services and shows their locations, ran a full-page ad Sunday in the Los Angeles Times that said, “Smile California. It’s Legal.”
Travis Lund, 34, said he’d been looking forward while working the graveyard shift to buy weed legally for the first time since he began smoking pot as a teen.
“I’m just stoked that it’s finally legal,” he said after purchasing an eighth of an ounce of “Mount Zion” and another type of loose leaf marijuana at Northstar Holistic Collective in Sacramento, where the fragrance of pot was strong. “I’m going to go home and get high — and enjoy it.”