When he released the beginnings of his spirits portfolio, third-generation Sonoman August Sebastiani was still using the name The Other Guys. For a brief moment, it went under the name 35 Maple Street. That was before he stumbled upon the chance to buy an old firehouse from the city of Sonoma, one that (he soon found out) had figured into his grandfather’s life. The company promptly changed its name to 3 Badge Beverage.

Read the complete story of how the Sebastiani wine legacy laid the foundation for the new rye, rum, and gin distilled spirits, and the newly added is Pasote Blanco Tequila, in this Spirited article by Virginie Boone.