3 Badge Beverage just added a new Lodi Petite Sirah to its Plungerhead label, along with new bright red packaging for Plungerhead, including its new vintage zinfandels and cabernet sauvignons.

Not to be confused with a toilet release device, Plungerhead wines featured character “Edgar B. Plongerheid.”

According to owner August Sebastiani’s press release, “Plungerhead is all about wines of character for characters, and Lodi Petite Sirah adds to the legacy.”

In addition to Plungerhead, 3 Badge produces Leese-Fitch, Gehricke, Moobuzz, Hey Mambo, and the White Knight brands. 3badge.com.