An extreme case of too little wine in too tall a glass has captivated restaurant marketing geniuses. Wine glasses are bigger by an inch, wine has shrunk to 4 ounces from 6 ounces, and the price has increased by $2.
What a great combination of marketing strategies – bigger and smaller for more money.
From a recent Index-Tribune letter, price gouging is happening in local businesses and residential rental rates. There is no mercy in a pure capitalist’s heart. It’s the bottom line and nothing else matters. Where is the breaking point of our middle class?