The popular musical, “Little Shop of Horrors,” has kicked off the Sonoma Theatre Alliance’s Festival of Theatre 2014.

The musical, staged by Narrow Way Stage Company and directed by Chris Ginesi, will run weekends through May 4 on the newly remodeled Rotary Stage at Andrews Hall, located at the Sonoma Community Center.

Filled with music evoking 1960s rock and roll, doo-wop and early Motown music, this cult classic musical follows down-and-out floral assistant Seymour who becomes an overnight sensation when he discovers an exotic plant with a mysterious craving for fresh blood.

The plant grows larger, offering Seymour fame and fortune in exchange for feeding its growing appetite.

Showtimes are 8 p.m. Thursdays through Saturday; and 2 p.m. Sunday matinee. Tickets are $20 Thursdays and $30 Fridays through Sundays.

“Little Shop” is the first of eight plays the Sonoma Theatre Alliance will be staging now through the end of November.

Following “Little Shop” this season is the M & G Productions presentation of “Painting Churches,” from May 15 to May 25; the ETC! production of “The Full Monty,” from June 7 to June 29; the Sonoma Stage Works production of “The Many Faces of Love,” an evening of one acts, from July 10 to July 27; the Narrow Way Stage Company production of a new original play “Alice: The Rebellion of Wonderland,” from Aug. 7 to Aug. 24; the ETC! production of “A Modern Encounter,” from Sept. 4 to Sept. 21; the Silver Moon Theatre production of “Dracula,” from Oct. 16 to Nov. 2; and the Martin Productions presentation of “Hearts on the Line,” a new musical workshop presented Nov. 13 to Nov. 30.

Festival of Theatre 2014 tickets are available for purchase with options of “Season Patron Pass” for admission to all eight productions for $175 per person or “Thrifty Thursday Pass” for admission to all eight productions on Thursday nights for $145 a person.

Season subscribers receive a 20 percent discount over single ticket purchasing prices, date flexibility, reserved seating and a complimentary beverage at each show.

Purchase individual or season tickets through the Sonoma Valley Box Office by calling 938-4626, ext. 1, or order online at

For details about “Little Shop,” see

For more information about the theater season, see

The Sonoma Community Center is located at 276 E. Napa St., Sonoma.