The Sonoma Valley Vintners & Growers Alliance a nonprofit trade association representing more than 100 wineries and 140 grape growers, has named Scott Black as the organization’s new marketing director.

“We enthusisatically welcome Scott to our team. His strategic mindset, diverse industry experience, and his palpable passion for Sonoma Valley make him a perfect fit for the Alliance at this very important point in its evolution as a marketing organization,” said Maureen Cottingham, the group’s executive director.

Black brings to his new role more than 15 years of consumer brand marketing experience garnered at Southcorp Wines, Heck Estates, Hain Celestial Group, Constellation Wines and Don Sebastiani and Sons.

“This is a very exciting time to become a part of the SVVGA. The organization is at the forefront of developing and shaping consumer perceptions of the Sonoma Valley wine brand and I am thrilled to play such a direct role in furthering its efforts,” said Black.