Design Review Panel kills Pet Food sign plan

Sonoma Valley Center – home of Sonoma Market – is getting new tenants, relocating others and continuing its ongoing facelift.

But its new sign program has barely had time to weather and changes are already afoot.

Pet Food Express, taking over the old space vacated by Patt’s Copy World and two additional spaces, wanted a sign as large as Sonoma Market’s, but needed a false parapet to mount it on.

The Design Review and Historic Preservation Commission stuck to the center’s original program Tuesday, approving the sign, but nixing the parapet, which would have made it look even larger. That means it must be mounted in another way, reduced in size, or mounted directly to the roof.

“Sonoma Market’s sign is attached to a wall,” said Commissioner Robert McDonald. “You are creating a false parapet, just to attach your sign to it.”

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