Pursuing her creative passion, while steadily ascending the achievement ladder in journalism, Genevieve Alvarez, 32, who grew up in Sonoma, will get to exercise her specialty at Sunday’s Super Bowl in New Jersey.

Alvarez, daughter of well-known and liked Sonoma Post Office mail carrier Butch Alvarez, is an award-winning videographer and photojournalist for the Seattle Times, who she will be working for on the sidelines of Sunday’s Super Bowl in New Jersey.

Starting at the Seattle Times in 2008, Alvarez primarily works on video production for the newspaper’s online site, teaming with every editor, reporter and photographer in the newsroom and producing everything from quick-hit breaking news items to long-form enterprise projects and contributed to the Seattle Times’ 2010 and 2012 Pulitzer prizes.

Individually, Alvarez has been recognized by the Radio Television and Digital News Association with two national Edward R. Murrow awards and recently her Emmy nominated piece, "Removing the dams, restoring a river: Massive changes on the Elwha River" brought home the 2012 American Association of Science Kavli Science Journalism Award.

Alvarez attended Sonoma’s St. Francis Solano School – she will be wearing a St. Francis School blue and white lettering beanie at the Super Bowl – before graduating from Ursuline High School in Santa Rosa in 1999.

She went on to study animation and illustration at both Loyola Marymount University in Los Angeles and the Academy of Art Institute in San Francisco, and eventually earned her bachelor’s degree from Brooks Institute’s Visual Journalism program in Ventura, and served an internship as a photographer for the New York Daily News.