Measure B, the Hotel Limitation initiative appearing on Sonoma’s Nov. 19 special election ballot, has been endorsed by Sonoma County Conservation Action (SCCA).
David Kellar, SCCA board chair, said, “The issue of how our towns and cities are going to develop within the urban core is an important one, just as we are very concerned about developments in our rural lands.”
He said the countywide organization believes preserving town character and a small-growth approach is more appropriate for a town the size of Sonoma.
The announcement was made in a news release that also criticized the “proliferation of wine tasting rooms in the towns of Sonoma and Healdsburg, as well as new event centers spreading throughout our rural and agricultural lands.”
The Hotel Limitation Measure calls for a limitation on the construction or expansion of hotels with more than 25 rooms until the City of Sonoma’s annual hotel occupancy rate reaches 80 percent for the prior calendar year. The measure is sponsored by Preserving Sonoma, whose spokesperson is Larry Barnett, a former mayor and City Council member.