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The Republican brand – does it matter?

<strong>By Bob Gardner</strong>

In case you missed it, the Republican brand is in trouble. (I’m speaking nationally. In California, it’s non-existent.)

Today’s GOP is not so grand, definitely old and a kinda-sorta party. This has been confirmed from all ends of the age spectrum, from college Republicans to Bob Dole.

Hispanics hate us. Young people think we’re dinosaurs on social issues. Conservative talk show hosts say we’re unprincipled, spineless compromisers. The establishment media loves to play up our internal differences and squabbles, parsing the differences between, say, Marco Rubio and Ted Cruz.

So what’s a Party to do?


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