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Heads spin over Sonoma Fitness Factory’s change of ownership

A sudden ownership change at Sonoma Fitness Factory caused some confusion recently, including a rumor that everyone had to pay new membership fees in order to continue using the facility.

That rumor was wrong, however, and most members appear to be perfectly happy under the new management.

“Everyone was upset, but Arturo saved the day,” said member Anne Ziemienski, referring to new owner Arturo Jimenez.

The Fitness Factory, located at 19310 Sonoma Highway, was founded by Sonoma resident Rick DeGeorgis, who died in 2008 in a car crash on Stage Gulch Road. The business was taken over by Jody and Roxanna Scott, who ran it up until late 2013.

According to several accounts, on Dec. 28 members arrived at the club to find a lock on the door and a handwritten note implying the place was closed for good. There was no prior warning, although during previous weeks the club had been closed sporadically for renovations that never occurred.


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