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Drinking pink for mammograms

Breast cancer claims more than 41,000 lives each year, making it the second deadliest cancer for women in the United States. There’s no way to know how many of those deaths could have been prevented through early detection with a mammogram.

To mark Breast Cancer Awareness Month, the Sonoma Valley Hospital Foundation is hoping to provide 75 free mammograms for uninsured and under-insured Valley women this month through its third annual “Project Pink.” Procedures are performed at the hospital’s imagining annex in the Carolyn J. Stone Center for Women’s Health, located at 246 Perkins St. The hospital foundation is only able to offer these preventive screenings with support from Sonoma donors.

“‘Project Pink’ (offers free) mammograms each May and October, in honor of Mothers Day and Breast Cancer Awareness month, respectively. We would like to offer the service year-round, but that will only be possible if we can secure the funds to sustain a year-round program,” said Harmony Plenty, executive director of the foundation, who added that it gave away 45 mammograms last May. “Fortunately, we have many community partners who recognize how important the program is and help us in our efforts.”

One such community supporter is Sonoma’s Envolve Winery, which is in the midst of its second annual “Real Men Drink Pink” campaign throughout the month of October, culminating in a fundraising dinner and dance party on Saturday, Oct. 26. During the month, Envolve will donate $5 of every bottle of its 2011 and 2012 rosé sales to “Project Pink.”

“We have one rosé that caters to the Kool-Aid and alcohol crowd,” said the winery’s CEO Danny Fay of the 2012 Envolve Rosé, which carries a sweet profile with notes of strawberry and watermelon.


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