NOS Energy Drink sponsors Infineon's Sonoma Drift Program
Infineon Raceway and NOS Energy Drink have entered into a multi-year partnership that will make the Queens, NY-based company the presenting sponsor of the raceway’s new Sonoma Drift program.
The first-year weekly racing series, which is called “Sonoma Drift Powered by NOS Energy Drink,” kicked off on May 4 and will run on most Wednesday nights for 22 weeks through mid-November. Sonoma Drift Powered by NOS Energy Drink will run in conjunction with the raceway’s popular STP Wednesday Night Drags program, which has been in existence since 1988.
“NOS is all about celebrating competition and fueling victory for everything with four wheels and a tailpipe,” said Tutul Rahman, NOS brand manager. “Drifting is such a fast growing sport. We’re all in on the national level, and we’re excited to partner with Infineon Raceway to bring it down the grassroots level as well.”
“Our new Sonoma Drift program is one of the most exciting additions to the raceway’s schedule and NOS Energy Drink is a perfect match with the energy and excitement of this unique competition,” said Steve Page, president and general manager of Infineon Raceway.
The partnership continues NOS’ involvement in drifting; it is the official energy drink of Formula DRIFT, and it has been a long-time sponsor of professional driver Chris Forsberg, who won the series’ 2009 Championship.
As part of the two-year partnership, the winner of each weekly Sonoma Drift event will receive a free case of NOS Energy Drink. The company will also have the ability to product sample at each weekly event.
In addition, NOS Energy Drink will receive season-long signage and a display at the raceway’s annual Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend.