Jon Sebastiani's KRAVE jerky expands nationwide
JON SEBASTIANI'S KRAVE Jerky grew 500 percent in its first year. Sebastiani plans a new look for its packaging in 2012.
Photo by Bill Hoban
For Sonoma wine vet Jonathan Sebastiani, 2011 has proved to be a banner year for KRAVE Jerky, his entrepreneurial new enterprise. His all-natural, high-quality ingredient meat snack product closed its first full year with over 500 percent growth.
January 2012 will mark the nationwide expansion of KRAVE Jerky into all Safeway brand stores, including Vons, Pavilions, Tom Thumb and Dominic’s, and its namesake supermarket. This monumental growth takes KRAVE’s nationwide tally to more than 4,000 stores, with continued expansion expected throughout the coming year.
Following its first full year in operation, spent tackling the underwhelming category of meat snacks to bring a new jerky product to the forefront, KRAVE Jerky is leading a renaissance in healthy snacking.
Sebastiani stated that KRAVE Jerky fanatics, along with new jerky adopters, will be enticed by a new packaging design as well. He also noted that both the industry and consumers are taking notice, with 2011 marking the first year that the meat snacks division has seen double digit category growth.
The QVC’s television channel is also starting a “Healthy Snacking” program to launch in January 2012, with Krave Jerky among the first products to be featured.
Sebastiani describes KRAVE as "…jerky elevated – no longer must consumers settle for tough, chemically-processed products, but instead can turn to a flavorful, artisanal snack hand-crafted using only high-quality ingredients."
KRAVE’s selection of flavors include basil citrus and lemon garlic (turkey); chili lime, curry, garlic chili pepper and pineapple orange (beef); and smoky grilled teriyaki (pork) and are devoid of any nitrates, hormones and artificial flavors. Due to its recipes, meat selection and cooking process, KRAVE’s products are materially lower in salt (50-70%), cholesterol (50-70%) and calories (15-70%) than its major competitors and are 97% fat free.
Sonomans can find Krave Jerky at Sonoma Market and Safeway. For more information go to www.kravejerky.com.