Isaac Herrera heads marketing for The Other Guys
Isaac Herrera has been named marketing manager for The Other Guys, the Sonoma-based wine company headed by fourth-generation family wine man, August Sebastiani.
Herrera, a graduate of UC Santa Barbara, began his career as a designer and editor of Cephrus/Submerce, and later worked as lead web developer at Planeteria Web Design, and gained wine industry experience creating online marketing platforms and strategies for Treasury Wine Estates. His task with The Other Guys will be to expand and enhance the company's presence through multiple portals on the web and in social media.
"We're excited by the expertise Isaac brings to the company," said Sebastiani. "His knowledge of electronic media will be an essential component in gaining additional exposure for our brands and a key element in driving our future growth."
Among The Other Guys' most popular labels are Plungerhead and Hey Mambo.
For more information go to togwines.com.