Bill Reading forms 'Re:Wined' company
Sonoma Valley resident Bill Reading announced recently that he has formed a new wine company – Re:Wined LLC. Reading’s first move with Re:Wined was to acquired Sonoma Valley Portworks from his former company, American Beverage Group, Inc.
“Sonoma Valley Portworks has owned my heart since its inception,” said Reading. “This transition allows me to focus on what I love most -- producing unique, award-winning ports and after-dinner wines.”
Sonoma Valley Portworks is the only winery in Sonoma County concentrating exclusively on dessert wines. They have tasting rooms in Petaluma and Jack London Village in Glen Ellen.
Reading started Sonoma Valley Portworks in 1994 with the release of DECO port, the first after-dinner wine blended with natural dark chocolate essences. Other creations include DUET, an after-dinner sherry with natural hazelnut essences, two varietal ports, ARIS petite sirah and petit verdot and a Down under series, consisting of MADURO wood-aged port and A3 fortified muscat, both incorporating dessert wines imported from Australia. All have won top honors at the most prestigious wine competitions in California.
Prior to American Beverage Group, Reading was director of sales and marketing for Sebastiani Vineyards, director of sales for ISC Wines of California, and held senior sales positions with Heublein Wines. Reading entered the wine business with the E&J Gallo Winery.
Sonoma Valley Portworks and Re:Wined LLC are located at 613 Second Street in Petaluma, California. For more information, please call 707-769-5203.