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Museum now free on Wednesdays

 

Wednesdays are the new free admission day at the Sonoma Valley Museum of Art.

"We offer a free admissions day for the benefit of our Sonoma Valley neighbors," said Lance Walker, marketing and events manager. "Starting with the David Hockney exhibition, we will offer our free admissions day on Wednesdays."

Children and students K-12 will continue to enjoy free admission for all exhibitions.

Sunday had been the old free admission day at the museum but, Walker said, "We looked at the type of attendance earlier this spring and found that by offering free admission on Sundays we were losing a good bit of tourist revenue."

The museum's location, at 551 Broadway, makes it a popular stop for tourists visiting the historic Plaza on weekends.

Founded in 1998, the nonprofit museum features modern and contemporary art. On June 4 the museum opens a new show of original etchings by British artist David Hockney that are based on the Brothers Grimm fairy tales. An exhibition of artists' books by contemporary California artists runs concurrently.

Sonoma Valley Museum of Art continues to offer free exhibition admission every day to museum members. Members who join at the $100 level and above receive free admission to more than 400 other museums across the country through the North American Reciprocal Museum program.

In addition to exhibitions, the museum offers public programs and educational activities for all ages.

Museum hours are Wednesdays through Sundays, 11 a.m. to 5 p.m. More information about the Sonoma Valley Museum of Art is available at www.svma.org or by calling 939-7862.